New Ideas
Here you'll find behavior-based strategies, hospitality-driven mindset shifts, and honest reflections from inside the arts sector.
Whether you're leading a department or wearing all the hats, these blogs are designed to give you a fresh perspective on how to connect with your audience and help you feel less overwhelmed.
Roundtable Notes: What’s Your 25/26 Loyalty Plan?
Arts leaders at our September 17 Executive Roundtable dug into new research on retention, the power of the second visit, and practical ways to make audiences feel welcome. From automations to alumni ambassadors, the discussion surfaced both data and hands-on tactics for building loyalty that lasts.
What Arts Marketers Can Learn from Taylor Swift’s Strategic Stickiness
From Easter eggs and inside jokes to identity-driven rituals and scarcity, Taylor Swift’s fandom is a masterclass in community-building. Arts organizations can borrow these same psychology-backed strategies to transform first-time attendees into lifelong supporters.
Tessitura Unpacked: Cutting Hick’s Law Down to Size on Your CYO Pathway
Choice paralysis is real — and performing arts orgs feel it more than most. Chicago Symphony Orchestra shows how Tessitura’s Performance Groups can cut through the noise, turning thousands of ticket combinations into clear, confidence-building pathways.
