How are arts organizations using AI for marketing in 2026? We co-hosted a candid conversation with Dream Warrior Group and arts leaders from Chicago, Vancouver, and Phoenix to answer exactly that — covering AI search optimization, Reddit's surprising rise, and practical tools real teams are using today. Get the notes and watch the presentation.

Arts and sports organizations have more in common than you'd think, and more to learn from each other than most realize. This roundtable brought together marketing and audience development leaders from both worlds to compare notes on loyalty, subscriptions, community building, and what it actually takes to turn a first-time visitor into a lifelong supporter.

If ticket pricing feels like a puzzle — between revenue goals, accessibility, and patron trust — you’re not alone. In this Roundtable Discussion, smart arts leaders shared what’s working: smarter testing (without scaring your audience), messaging that makes pricing feel fair, and small shifts that can move buying behavior in a big way.

Change doesn’t have to be an upbattle. Arts leaders shared how they’re helping audiences feel confident and excited about using digital tools — turning frustration into ease and a better audience experience.

Arts leaders at our September 17 Executive Roundtable dug into new research on retention, the power of the second visit, and practical ways to make audiences feel welcome. From automations to alumni ambassadors, the discussion surfaced both data and hands-on tactics for building loyalty that lasts.