Video Library
Ideas, tools, and strategies for audience growth on your own time.
Get insights on why people buy, what keeps them coming back, and how to design marketing experiences that truly resonate. These short, thought-provoking videos from Nicole Elizabeth Wetzell explore the science, storytelling, and strategy behind building connection through marketing.
BEHIND THE BUY
Why people buy — and what you can do about it.
HOW TO EARN LOYALTY
Check out all our videos on why people buy — and what you can do about it.
PRE-SUASION
A strategy framework to influence decisions before you ask for the sale — grounded in behavioral science.
YOUR WEBSITE IS PROBABLY MISSING
Behavioral science tips (like Hick’s Law) that can turn your website into a high-converting experience.
