The NEW Trifecta
Marketing. Ticketing. Experience — finally working together.
OUR SPECIALTY
We believe powerful audience connection happens at the intersection of Marketing, Ticketing, and Customer Experience.
Our services are built around this trifecta — designed to work in harmony, not silos. Whether you need all three or just one, we meet you where you are.
LEVELS OF SUPPORT
Support tailored to you and your needs.
Not every organization needs the same level of support. Whether you need a quick reset or experienced partner to collaborate with, there’s a clear path forward.
Start
Refine what’s already working with quick wins and insight-driven upgrades.
Example Services: Tune-Up, Audience Insight Accelerator
Strengthen
Grow with new systems, better messaging, and consistent support.
Example Services: Tessitura LaunchPad, Strategic Marketing Plan + Playbook
Sustain
Transform your marketing and operations from the inside out.
Example Services: Full Department Support, Website Redesign, CMO Retainer
Start
Make every touchpoint feel intentional, welcoming, and unforgettable.
The Experience Audit is a holistic review of your audience’s journey — from ticket purchase to post-show follow-up — designed to uncover hidden friction, align your policies with your values, and infuse more hospitality, ease, and delight into your work.
We combine behavioral science with unreasonable hospitality to help your team design experiences that people don’t just attend — they remember.
What’s Included:
Discovery session to understand your audience and context
Review of 3–5 major touchpoints (ticketing, policies, confirmations, lobbies, signage, follow-up, etc.)
Brand-aligned audit and CX Report with insights + opportunities
Recommendations for policies, automation, messaging, and in-person experience
Optional: Advisory session with your team to review findings
Focus Areas May Include:
Terms & conditions (are they audience-friendly?)
Refund/exchange policies
How easy it is to purchase tickets
Website copy + layout for clarity and emotional resonance
Box office communication tone and structure
Post-event thank yous or survey emails
On-site or digital surprise & delight moments
Perfect For:
Arts and culture organizations that want to modernize their audience journey, reduce friction, and deliver more memorable moments — without blowing their budget or burning out their team.
What People Say:
“Working with Nicole completely reframed how we think about hospitality. It wasn’t about spending more — it was about caring more, and showing that in every detail.”
Make smarter marketing decisions with data that actually tells you something.
This service helps you turn audience behavior, Tessitura reports, survey feedback, or campaign results into meaningful next steps. Whether you’re preparing for a new initiative or just trying to figure out what’s working, we help you uncover the stories in your data — and use them to grow.
What’s Included:
60-minute intake session to define your focus
Review of existing data sources (ticketing, email, surveys, etc.)
Highlight opportunities, gaps, and behavioral patterns
Delivered report with short-, mid-, and long-term recommendations
Optional: add-on interviews, segmentation support, or dashboard refinement
Perfect For:
Organizations preparing for a website redesign, campaign launch, or new subscription push — or teams who want to better understand what’s happening with their audience.
What People Say:
“She helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting.”
— Chris Partridge, Mindworks
A marketing plan review and 90-minute private working session for performing arts organizations preparing for fall on-sales.
BOOK YOUR REVIEW
Only two sessions are available each month
The Marketing & Audience Strategy Review is designed for performing arts marketing directors, CMOs, and executive directors who want to pressure-test their strategy before the season starts — not after it stalls.
Before the session, Nicole reviews your existing marketing plan and prepares an Artelize AI benchmark report on one of your upcoming shows. You walk in with real context, not assumptions.
In the 90-minute working session, we examine your strategy and execution against actual audience behavior: what's working, where the friction is, and where small adjustments could move the needle before your team ends up buried under last-minute pivots.
You walk away with clearer priorities, sharper messaging, and practical refinements ready to put to work immediately.
What's included:
Marketing plan review
Private 90-minute working session with Nicole
Artelize AI benchmark report on one upcoming show
Debrief one-sheeter summarizing priorities and next steps
Existing marketing plan required
Investment: $750
Ready to activate your audience?
This starter blueprint helps you build a simple, strategic plan to transform satisfied ticket buyers into your most powerful advocates. It's perfect for organizations who want to increase engagement without reinventing the wheel.
Workload:
80% you | 20% us
Includes:
60-minute strategy session
Review of current audience communication + retention efforts
A tailored Ambassador Blueprint Starter Kit with actionable ideas
Follow-up email with 3 campaign ideas + simple implementation roadmap
Strengthen
A high-touch strategy engagement to align your marketing, grow your audience, and take the guesswork out of what to do next.
We’ll walk through every phase of your audience journey — from awareness to loyalty — and co-create a clear, customized marketing plan tailored to your organization’s goals, team capacity, and existing tools.
Whether you're preparing for a season launch, new initiative, or just need to reset and realign, this plan gives you the clarity and structure to move forward with confidence.
What's Included:
90-minute strategy deep dive
Touchpoint mapping: Analyze where and how you’re engaging audiences
Marketing messaging and campaign planning guidance
Custom Playbook (PDF or digital doc) with prioritized next steps
30-minute follow-up check-in
Optional: Coordination with your internal or external team (added scope)
Perfect For:
Organizations preparing for a new season, team transition, major launch, or brand realignment — especially those struggling to keep marketing consistent, organized, or effective.
What People Say:
“She set up effective collaboration tools, helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting.”
— Chris Partridge, Mindworks
Upgrade with clarity — not chaos.
Tessitura Version 16 introduces exciting features, but rolling it out without a clear strategy can lead to confusion, missed opportunities, or a clunky customer experience.
This service helps you prioritize what matters, document your upgrade process, and ensure your team — and your audience — are set up for success.
What’s Included:
60-minute upgrade planning session
Feature prioritization roadmap
Upgrade Playbook (custom doc that outlines what to test, configure, and roll out in stages)
Review of internal workflows that may be affected
Light documentation and training recommendations
Optional: Add-on support for launch or staff onboarding
Perfect For:
Arts organizations preparing to move to Tessitura V16 who want clarity, confidence, and a simplified roadmap for their team.
What People Say:
“Nicole helped us feel prepared and organized — we had fewer errors and knew exactly what to focus on for launch.”
90% of first-time arts and culture ticket buyers leave your venue, never to return for another show.
Using a combination of surveys and one-to-one interviews, we'll provide you with insights and strategies that put you on a pathway to getting people off their couches and back to your seats again and again.
Here's What's Included:
One Strategic Planning Session
Up to 60-minutes to review your engaged audience demographics and discuss key insights you want to know.
Survey Your New Audiences
We'll craft a series of questions for your new audience members to pinpoint their needs, what they really think of you, and what would make them want to return to your venue.
One-to-One Interviews
Here's the juicy part. We facilitate 10-12 anonymous interviews on Zoom that unveils deeper information you'll never get from a survey.
Your package price also includes thank you gifts to the interviewees.
Insights & Recommendations
You'll receive a report that lets you get to know your new and casual audience members and their needs better, plus a 12-15 point report with short, medium, and long-term recommendations.
Not even sure how to identify your new-to-file audience members or track if your efforts are working? We can help with creating strategies and processes for engaging with new-to-file audiences.
Already doing basic engagement — but want to amplify it?
This Premium Blueprint builds on your existing strategies and gives you deeper audience insight, better tools, and a refined plan for launch.
Workload:
50% You | 50% Us
Includes:
90-minute planning session
Access to campaign templates + sample messaging
Internal alignment worksheet for staff/board
30-minute follow-up review session
Email feedback + refinement for rollout
Is your ticketing or box office team running on outdated processes or duct-taped workflows?
This service is designed to bring clarity, structure, and forward-thinking systems to your internal operations. Whether your team is new, overwhelmed, or operating off legacy knowledge, we help you simplify your systems and build smarter processes that serve both your staff and your patrons.
What’s Included:
Department audit + workflow mapping
Review of roles, reporting, and responsibilities
60–90 minute strategic planning session with leadership
Recommendations for optimization, documentation, or restructuring
Playbook for team training or onboarding (customizable template)
Optional: support across hiring, documentation, or tech integration
Perfect For:
Organizations experiencing staff turnover, launching a new ticketing system, or simply ready to bring structure to their front-of-house operations and CRM systems.
What People Say:
“She helped us make sense of a system we’d inherited — we finally had clean workflows, staff alignment, and a clearer path forward.”
Sustain
Executive-level marketing support for when you need more than strategy — you need someone leading the charge.
Premiere Plus gives you a dedicated partner who can guide your team, manage complex projects, run department-level operations, and collaborate with your leadership to bring strategy to life — without the cost of a full-time CMO.
What’s Included:
Monthly leadership alignment meeting with executive or board-level stakeholder
Weekly project calls or leadership check-ins
Full marketing planning and implementation oversight
Social Media: Up to 5 posts/week across up to 4 channels
Email: Up to 4 campaigns/month (eblasts, automations, or segmentation)
Blog/Editorial: 2/month
Paid Digital Campaigns: 2–3 campaigns/month
Website: Up to 4 hours/month maintenance and content updates
Budget guidance & ad spend strategy
Advanced audience segmentation
Full Marketing & Customer Experience Audit + Roadmap
Up to 2 special projects (i.e., website redesigns, audience survey design, seasonal launches)
Perfect For:
Organizations in growth mode or leadership transition, or teams launching major initiatives with complex internal and external audiences.
What People Say:
“We needed someone to come in and get to work fast — and that’s exactly what Nicole did. Within weeks, we had a strategy, a plan, and action in motion.”
— Satisfied Client
You want to launch this right — and have support along the way.
The Premium Plus Blueprint gives you everything in the lower tiers plus hands-on feedback, launch materials, and strategic review sessions with Nicole.
Workload:
10% You | 90% us
Includes:
90-minute kickoff strategy session
Full Ambassador Campaign Toolkit
Messaging/copy review + light edits
60-minute pre-launch check-in
60-minute post-launch analysis + optimization
Priority support via email
Launch Tessitura with confidence — without the overwhelm.
Tessitura LaunchPad is a done-with-you implementation support package designed to help you clean up, set up, or optimize your Tessitura environment in a way that actually works for your audience, your team, and your goals.
Whether you're preparing for a big campaign or recovering from a messy setup, this is where strategy and systems finally meet.
What’s Included (Base LaunchPad):
CRM configuration support (what to activate / what to ignore)
Review of pricing and discount structures
Simplification of ticketing pathways + navigation logic
Tessitura + TNEW testing checklist
Session to map out purchase flow with customer experience in mind
Custom recommendations for TNEW layout
Support Document: "What to test before you go live"
Upgrade: LaunchPad + TNEW Refresh
Everything above, plus:
Homepage layout strategy
Light copy/content editing
2–3 Zoom check-ins with your web or box office team
Extra support during live launch window
Perfect For:
Organizations new to Tessitura or teams inheriting a messy system — especially those who want a strategic, hospitality-forward setup that reduces friction and feels intuitive to customers.
What People Say:
“She helped us simplify what could have been a total tech headache — our customers had a much better experience and we felt confident every step of the way.”
FOCUS PATHWAYS
Want to focus on a specific area?
Some organizations need support across the full trifecta. Others just want help in one key area.
That’s why we also organize our services into three strategic pathways: so you can go deep where it matters most.
Marketing
Strategy, messaging, content, and conversion that inspire action and drive loyalty.
Ticketing
Tessitura expertise, pricing psychology, and ticketing systems designed with your audience in mind.
Experience
Hospitality-forward audits and design that make every moment meaningful.