


Strategic Marketing Plan + Playbook
A high-touch strategy engagement to align your marketing, grow your audience, and take the guesswork out of what to do next.
We’ll walk through every phase of your audience journey — from awareness to loyalty — and co-create a clear, customized marketing plan tailored to your organization’s goals, team capacity, and existing tools.
Whether you're preparing for a season launch, new initiative, or just need to reset and realign, this plan gives you the clarity and structure to move forward with confidence.
What's Included:
90-minute strategy deep dive
Touchpoint mapping: Analyze where and how you’re engaging audiences
Marketing messaging and campaign planning guidance
Custom Playbook (PDF or digital doc) with prioritized next steps
30-minute follow-up check-in
Optional: Coordination with your internal or external team (added scope)
Perfect For:
Organizations preparing for a new season, team transition, major launch, or brand realignment — especially those struggling to keep marketing consistent, organized, or effective.
What People Say:
“She set up effective collaboration tools, helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting.”
— Chris Partridge, Mindworks
A high-touch strategy engagement to align your marketing, grow your audience, and take the guesswork out of what to do next.
We’ll walk through every phase of your audience journey — from awareness to loyalty — and co-create a clear, customized marketing plan tailored to your organization’s goals, team capacity, and existing tools.
Whether you're preparing for a season launch, new initiative, or just need to reset and realign, this plan gives you the clarity and structure to move forward with confidence.
What's Included:
90-minute strategy deep dive
Touchpoint mapping: Analyze where and how you’re engaging audiences
Marketing messaging and campaign planning guidance
Custom Playbook (PDF or digital doc) with prioritized next steps
30-minute follow-up check-in
Optional: Coordination with your internal or external team (added scope)
Perfect For:
Organizations preparing for a new season, team transition, major launch, or brand realignment — especially those struggling to keep marketing consistent, organized, or effective.
What People Say:
“She set up effective collaboration tools, helped us think conceptually about our goals and audiences, ran cost-effective ads, and provided insightful analytics and reporting.”
— Chris Partridge, Mindworks