Trend Tethering is the practice of identifying where culture is already moving and anchoring your arts marketing and programming to it intentionally. This post breaks down why trends spread, the difference between a trend and a fad, and why most performing arts organizations miss the window. Part 1 of a two-part series for arts marketing leaders.

Concrete language sells more tickets. Learn how the psychology of specificity helps arts organizations write marketing copy that moves people to act.

Ticket pricing is a puzzle. Some organizations crunch with layers of spreadsheets. Others go with their gut. Nearly everyone brings their own complicated feelings about money to the table.

Add inflation and it can feel impossible to deterimne the right price.

Explore ways to make your prices more appealing to your audience — no matter what the dollar amount is.

Habits, stress, and sunk costs—not stubbornness—are what make people resist new technology.

From the psychology of familiarity to the power of a well-timed nudge, here’s how to help your audience say “yes” to change (and actually mean it).

From Easter eggs and inside jokes to identity-driven rituals and scarcity, Taylor Swift’s fandom is a masterclass in community-building. Arts organizations can borrow these same psychology-backed strategies to transform first-time attendees into lifelong supporters.

The Green Bay Packers have built one of the most loyal fanbases in professional sports — not just by winning, but by making fans feel like they belong. Here's what arts organizations can apply to their own audience development strategy.