New Ideas
Here you'll find behavior-based strategies, hospitality-driven mindset shifts, and honest reflections from inside the arts sector.
Whether you're leading a department or wearing all the hats, these blogs are designed to give you a fresh perspective on how to connect with your audience and help you feel less overwhelmed.
Behind the Buy: Why It’s Hard to Change & Adopt New Tech (and What Helps Your Audience Do It)
Habits, stress, and sunk costs—not stubbornness—are what make people resist new technology.
From the psychology of familiarity to the power of a well-timed nudge, here’s how to help your audience say “yes” to change (and actually mean it).
What Arts Marketers Can Learn from Taylor Swift’s Strategic Stickiness
From Easter eggs and inside jokes to identity-driven rituals and scarcity, Taylor Swift’s fandom is a masterclass in community-building. Arts organizations can borrow these same psychology-backed strategies to transform first-time attendees into lifelong supporters.