The era of personalization in marketing
The era of personalization in marketing refers to the shift toward tailoring marketing efforts to meet consumers' individual needs.
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Mistica Maldonado
- Feb 9
- 2 min
Spring Predictions for Customer Service and Support
Take advantage of the latest customer support and service trends this spring.
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Mistica Maldonado
- Nov 2, 2022
- 2 min
Social Selling Trends
The convenience of eCommerce, combined with changes in consumer behavior, reflects a stronger demand for online shopping.
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Mistica Maldonado
- Oct 12, 2022
- 2 min
Blog Trends You Should Know About
One digital area you should consider enhancing as content marketing budgets increase is blogging.
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Nicole Wetzell
- Sep 4, 2022
- 5 min
Three Tessitura Conference Takeaways
What we learned about version 16, audience development, and managing talent at the Tessitura Conference.
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Mistica Maldonado
- Feb 23, 2022
- 2 min
Ways People Can Support Small to Medium Businesses Online
Small to medium-sized businesses and nonprofits easily get lost online. Discover how your customers can help increase your presence.
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Mistica Maldonado
- Jan 10, 2022
- 2 min
January Social Content Inspiration
Hello, 2022! As we ease into the new year, one project on many people's 2022 to-do lists is upping their social media game. The first...
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Nicole Wetzell
- Aug 12, 2021
- 3 min
7 Reflections After One Year in Business
Several years ago, I thought about starting my own business. I knew that I was deeply committed to helping businesses and nonprofits that...
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Nicole Wetzell
- Jul 14, 2021
- 2 min
Customer Service vs Experience
Why you need to learn the difference and include both in your marketing and engagement strategies.
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Nicole Wetzell
- Mar 1, 2021
- 3 min
Marketing & Audience Development Reopening Resources for Arts Organizations
A page of resources dedicated to marketing and rebuilding audiences post-pandemic and beyond.
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Nicole Wetzell
- Feb 9, 2021
- 1 min
NEW Talk (Ep 4) Marcy Twete: CSR & ESG
Marcy Twete is a leader in corporate sustainability and responsibility (CSR). She discusses this area of business, trends, and more.
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Nicole Wetzell
- Nov 24, 2020
- 1 min
NEW Talk (Ep 3) Nina Riggle: Food Sustainability & Sewing
Nina Riggle is an entrepreneur, sustainable sewist, and meditation teacher. She discusses eco-friendly practices and developing her website.
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Nicole Wetzell
- Oct 14, 2020
- 1 min
NEW Talk (Ep 2) Monica Bright & Yoga Online
Monica Bright, the owner of Enhanced Body, discusses how she built an entire online studio this spring — just a few weeks into the pandemic.
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Nicole Wetzell
- Sep 26, 2020
- 3 min
10 Patron Insights During COVID-19 from Culture Track
Read about 10 compelling insights from a marketing aspect from patrons about arts and culture during COVID-19. Study by Culture Track.
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Nicole Wetzell
- Sep 11, 2020
- 1 min
NEW Talk (Ep 1): Brett Batterson on Reopening The Orpheum
Brett Batterson discusses how he and his team reopened the Orpheum Theatre as a socially-distanced golf course during COVID-19.
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Nicole Wetzell
- Jul 16, 2020
- 2 min
Welcome to NEW Ideas
Why NEW? They're my initials, and I like to think I come up with new ideas or twist on existing ideas – especially when it comes to...
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