Arts and Culture Marketing and Audience Development Services
Arts and culture organizations face unique challenges in marketing and rebuilding audiences in today's rapidly evolving world.
People's quickly changing preferences and habits, new entertainment choices and technology, an uncertain economy, and the need to cater to both existing and new audiences, all while operating with limited resources, make arts marketing and audience development feel daunting.
With our extensive 20-year background in arts marketing and audience development, coupled with a decade of Tessitura experience, we offer solutions to help you fill your venues with captivated audiences. From strategic guidance and executing campaigns to leveraging technology, we'll be your partner in revitalizing your organization's presence. Together, we'll bring the magic of arts and culture to enthralled audiences.
Get started on your special project now and schedule your free mini-strategy session.
Marketing Strategy and Audience Development Plans
Review audience journey at each touch point and recommend short and long-term marketing and audience development strategies and tactics.
Develop strategies for increasing subscription, group, and new audiences.
Partner with you on planning exciting season announcements with less stress.
Monthly Marketing Packages
Need extra hands on deck? We can help you implement our recommendations, ticket sales campaigns, or manage special projects like a website redesign.
Please click here to view monthly packages that are customizable to your needs.
Tessitura & Ticketing Solutions
Assess current Tessitura setup and recommend out-of-the-box and custom enhancements that make your marketing and audience development strategies successful.
Review TNEW / ecommerce pathway and create an improvement roadmap.
Provide training to staff or assist staff with strategizing best business practices.
Implement Tessitura projects.
Create systems and evaluate technology so you and your team can stop scrambling and start working ahead as a cohesive team.
Research and Analysis
Start building your audience with confidence. Develop insights and make sense of your Tessitura data and information from other sources, so you can move forward with more effective strategies.
WHAT PEOPLE SAY
"...it has made an incredible difference in our marketing quality and overall reach...an excellent understanding of our industry but many others as well."
— Jay Pastucha, Oil Lamp Theater