The Triad Group
Consulting for Arts + Culture
A Smarter 25/26 Season Starts Here.
Your season just ended. Your brain is (probably) still half in recovery mode. But if you're starting to think about what 25/26 could look like with cleaner data, better campaigns, and a growing audience...this is your chance.
The Triad Group combines strategic group consulting and 1:1 support, designed around the audience development trifecta: marketing, ticketing, and experience — with Tessitura at the core.
All without the five-figure price tag.
We're accepting just six organizations into our founding cohort. If you're in now, you get a discount on your monthly rate that's locked in for life.
Sessions start mid-July — exact date set with the cohort.
Questions? Schedule a call, and we'll decide together if this is right for you.
Less chaos.
More clarity.
A growing audience.
No five-figure price tag.
This is more than training, we're here to help you with marketing, ticketing, and experience strategies — we call it the trifecta — and a goal you care about: growing audiences who come back (with their friends).
What You'll Walk Away With:
Insight into why people buy (and why they ghost you)
Tighter collaboration between departments (finally bust those silos)
Deeper connection with people who get it (join a tight-knit group who’ve live through the fire drills, fought calendar battles, and are serious about doing better work)
More strategic use of Tessitura (yes, even if your data is messy or your org’s been winging it for years)
Faster, cleaner campaign execution (with fewer “can Tess even do that?” moments)
Pricing + Benefits
Membership prices are per organization and includes a monthly 90-minute group consulting session, access to curated resources, and some 1:1 support — plus the kind of networking that often turns into real friendships.
Founding members of this first Triad Cohort will be locked into their rate for life, no matter how the program grows. And if it’s not the right fit? There’s a money-back guarantee to keep it low-risk and pressure-free. See our FAQ for details.
ESSENTIALS
$245/month
$195/month
($50 monthly savings)
One 60-minute onboarding session, so we can learn your specific goals and pain points
One 90-minute online group consulting session each month — part peer discussion, part workshop
Access to the Triad community which includes Tessitura and Audience Development resources and templates including a video library of past group consulting sessions
One 30 minute support call/month by appointment
ELEVATED
$445/month
$370/month
($75 monthly savings)
One 60-minute onboarding session, so we can learn your specific goals and pain points
One 90-minute online group consulting session each month — part peer discussion, part workshop
Access to the Triad community which includes Tessitura and Audience Development resources and templates including a video library of past group consulting sessions
Two 30 minute support calls/month by appointment
Quarterly 60-minute 1/1 training or custom strategy sessions
Discounts on 1/1 projects, training, or support
PINNACLE
$695/month
$595/month
($100 monthly savings)
One 60-minute onboarding session, so we can learn your specific goals and pain points
One 90-minute online group consulting session each month — part peer discussion, part workshop
Access to the Triad community which includes Tessitura and Audience Development resources and templates including a video library of past group consulting sessions
Three 30 minute support calls/month by appointment
Quarterly 60-minute 1/1 training or custom strategy sessions
Discounts on 1/1 projects, training, or support
Custom Tessitura LaunchPad audit (valued at $3K).
Get more info on what the LaunchPad includes.
Sounds like a fit but still not sure?
Let's talk.
Unlock a Tessitura Masterclass
Level up during your lunch break and
get a peek inside The Triad Group.
Learn how to nudge your audience to make the leap to subscriber status using pre-suasion techniques and a Tessitura price rule.
Your Consultants
Nicole Wetzell
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20 years of marketing and ticketing
experience and 10 years using Tessitura. -
Most memorable ticket management event: An Evening with Supreme Court Justice Ruth Bader Ginsburg
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Secret Tessitura trick: adding an image to a Pricing Rule.
Anastassia Lavrinenko
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Over 10 years of ticketing experience, primarily with Tessitura and TNEW.
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Favorite part of working with Tessitura is the sense of community and knowledge-sharing with organizations all around the world.
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Secret Tessitura trick: using dummy offers to allow for multiple offers in the same Mode of Sale.
FAQs
The Short of It
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Meets monthly for 90-minute sessions (on Zoom)
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Includes direct consultant access, resources, and real-time support between sessions
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Starts mid-July — exact date set with the cohort
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Only 6 organizations in this first group — enjoy a discount on membership
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Explore risk-free. Cancel anytime and we offer a 90-day money back guarantee*
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Membership begins at $195/month/org and is locked in for life.
Terms apply; see FAQ for details.