Place: Zoom
Cost: Free (a $150 value)
Mobile tickets. Digital programs. And plenty of resistance to it all.
Tech is moving at lightning speed — from mobile-first everything to AI-driven personalization. Yet many arts organizations are still figuring out how to convince audiences to use mobile tickets, embrace digital program books, and work around spotty Wi-Fi in certain venues.
To top it off, people don’t like change. In this Executive Roundtable, co-hosted with Nancy Trigg of Instant Encore, you’ll join other smart arts leaders like you to explore how to turn resistance into enthusiastic adoption. You’ll learn about new tools and share ways to help older audience members feel confident, cut box office “tech tutorials,” and reimagine digital programs as more than a static PDF.
You’ll also leave with fresh tools and behavioral science takeaways — like how framing and social proof can quickly shift audience attitudes and make change feel less daunting.
Your Co-Host
Nancy Trigg | Instant Encore
Nancy Trigg is the CEO of InstantEncore. She is passionate about bringing digital audience engagement solutions to arts & culture organizations across the globe. In addition to her work with InstantEncore, Nancy has over two decades of experience in leadership, guiding teams with a focus on growth and a culture of performance. She is also the founder of Trigg Performance Collective, an executive advisory agency supporting non-profit and start-up executives on their leadership journey. Nancy has a BA in Psychology from University of Colorado, an Advanced Certificate in Strategic Leadership from Cornell, and is a Certified Coach for Business Leaders.
Favorite Quote: “To Inspire people, don’t show them your super powers, show them theirs” - Alexander den Heijer