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Lunch & Learn: Behind the Buy - Secrets to Creating Superfans of Your Arts Organization

Place: Virtual
Cost: Free through NEW Marketing Solutions (a $250 value)


Before anyone clicks “Buy Tickets,” their decisions' are already in motion. What they see, feel, and hear in the lead-up shapes whether they show up once — or come back.

 This session explores what drives those choices and how you can influence them using short-term Pre‑Suasion techniques. Then, we'll unpack how to earn super fan status by building a thriving community, not just a passive audience. Because at a time when loneliness is one of the biggest issues facing our society, what you offer matters more than ever.

You’ll walk away with:

 • Easy-to-use strategies rooted in behavioral science

 • Messaging shifts that increase urgency and connection

 • Ideas for building a thriving community, not just a traditional audience

 • Real examples and a hands-on activity to apply it to your 25/26 plans

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October 22

How Are You Turning Tech Resistance into Delightful Adoption?