With rising costs squeezing wallets and reshaping spending habits, it’s getting harder to convince someone to click buy now—unless the experience feels worth it.
In this Executive Roundtable, co-hosted with Kelly Degenhart of Digonex, you’ll join other smart arts leaders to explore how price, perception, and psychology shape buying decisions. Together, we’ll discover what makes a price feel fair, exciting, or irresistible and why audiences sometimes skip “cheap” tickets but happily pay more for others.
You’ll explore fixed, dynamic, and value-based pricing strategies, hear how peers are balancing access with sustainability, and learn how subtle shifts in framing, timing, and presentation can influence buying decisions, so you leave ready to set prices that fill seats, calm budget nerves, and celebrate seeing your revenue line hit 100% of goal.
Your Co-Host
Kelly Degenhart has worked in the ticketing and entertainment industry for more than 20 years, gaining experience in marketing, branding, sales, and relationship management.
Before joining Digonex, she was Director of Partner Programs at Tessitura and has held marketing roles at the Harris Theater for Music and Dance, Universal Music, and EMI Music Marketing.
Kelly lives in Chicago, IL and can often be found at one of the city’s world-class performance venues or museums.