Place: Virtual

This webinar will be recorded and only shared with Dance/USA members. Learn more about membership.

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Join us for “The New Audience Connection Playbook: How Arts Organizations Can Thrive Online,” a 75-minute online session designed for executive directors, marketing leaders, and development managers. If you’ve been struggling to deepen engagement or turn casual followers into loyal supporters, this webinar will help you understand and apply new strategies for building lasting connections.

You’ll learn how to:

• Recognize and understand parasocial relationships (PSRs) — the psychological term for when one-sided emotional bonds audiences form

• Leverage PSRs to drive engagement, loyalty, and giving

• Strengthen connections through authentic communication and storytelling

Whether you’re looking to convert first-time attendees into repeat donors, or simply want to create stronger, more meaningful audience relationships, this session will give you practical strategies and real-world examples you can apply right away.