NEW ideas

🖼️ Picture It: Opening Week, Your Local Theater. You've spent hours writing and directing a play with your favorite theater friends....

🖼️ Picture it. Your season announcement day, sometime this spring. Your audience — not only your loyalists but even casual ticket buyers...

Over the summer, eleven arts marketers participated in an Executive Roundtable Discussion about earning loyalty from new audiences...

A study by the American League of Orchestras shows that up to 90% of new audience members never return to your venue * .  I magine if you...

“My friend would never do anything to the level of getting ejected from a place of business.” “Well, they just did this weekend.”...