NEW Talk (Ep 6): Jay Pastucha: Theater During COVID-19
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Jay Pastucha is the Executive Director at Oil Lamp Theater, who discuses adapting during the pandemic.

Nicole Wetzell
- Apr 26, 2021
- 3 min
6 Marketing & Customer Service KPIs To Watch
Read about six marketing and customer service KPIs that you can use to measure how well your marketing strategies are performing.
123 views0 comments

Nicole Wetzell
- Apr 22, 2021
- 1 min
NEW Marketing Solutions Certified by Activity Stream
NEW Consulting is certified by Activity Stream, which provides real-time insights into how people are interacting with your venue.
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Nicole Wetzell
- Mar 31, 2021
- 3 min
5 Ways to Delight People During Every Step of Their Experience With Your Brand
The best marketing is a customer who tells people about you. Read more for ways to delight during each step of their experience with you.
42 views0 comments

Nicole Wetzell
- Mar 2, 2021
- 1 min
Four Direct Mail Dos and Don'ts
Learn some tips and tricks for creating your next direct mail based on a real-life example.
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Nicole Wetzell
- Mar 1, 2021
- 3 min
Marketing & Audience Development Reopening Resources for Arts Organizations
A page of resources dedicated to marketing and rebuilding audiences post-pandemic and beyond.
102 views0 comments

Nicole Wetzell
- Feb 9, 2021
- 1 min
NEW Talk (Ep 4) Marcy Twete: CSR & ESG
Marcy Twete is a leader in corporate sustainability and responsibility (CSR). She discusses this area of business, trends, and more.
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Nicole Wetzell
- Jan 11, 2021
- 3 min
How Do We Fix the Internet? A Podcast Roundup.
Many of us agree that the amount of misinformation and lies on the internet — particularly social media — exploded and damaged our social...
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Nicole Wetzell
- Nov 30, 2020
- 4 min
Amazing Free or Inexpensive Marketing Tools You May Not Know About...But Will Be Glad You Now Do!
A list of amazing free or inexpensive marketing tools you may not know about.
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Nicole Wetzell
- Nov 24, 2020
- 1 min
NEW Talk (Ep 3) Nina Riggle: Food Sustainability & Sewing
Nina Riggle is an entrepreneur, sustainable sewist, and meditation teacher. She discusses eco-friendly practices and developing her website.
16 views0 comments

Nicole Wetzell
- Oct 14, 2020
- 1 min
NEW Talk (Ep 2) Monica Bright & Yoga Online
Monica Bright, the owner of Enhanced Body, discusses how she built an entire online studio this spring — just a few weeks into the pandemic.
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Nicole Wetzell
- Sep 26, 2020
- 3 min
10 Patron Insights During COVID-19 from Culture Track
Read about 10 compelling insights from a marketing aspect from patrons about arts and culture during COVID-19. Study by Culture Track.
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Nicole Wetzell
- Sep 11, 2020
- 1 min
NEW Talk (Ep 1): Brett Batterson on Reopening The Orpheum
Brett Batterson discusses how he and his team reopened the Orpheum Theatre as a socially-distanced golf course during COVID-19.
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Nicole Wetzell
- Aug 21, 2020
- 2 min
Two Marketing & Customer Service Updates that Take 20 Minutes
Marketing and customer service tips during COVID-19 that take 10-20 minutes.
57 views0 comments
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