Speaking
Nicole is available to speak at industry events and conferences.
Give attendees something NEW to talk about around marketing, ticketing, and experience through the lens of behavioral science.
Behind the Buy:
Secrets to Creating Superfans of Your Arts Organization
Before anyone clicks “Buy Tickets,” their decisions' are already in motion. What they see, feel, and hear in the lead-up shapes whether they show up once — or come back.
This session explores what drives those choices and how you can influence them using short-term Pre‑Suasion techniques. Then, we'll unpack how to earn super fan status by building a thriving community, not just a passive audience. Because at a time when loneliness is one of the biggest issues facing our society, what you offer matters more than ever.
Arts leaders till walk away with:
Easy-to-use strategies rooted in behavioral science
Messaging shifts that increase urgency and connection
Ideas for building a thriving community, not just a traditional audience
Real examples and a hands-on activity to apply it to your 25/26 plans
