Executive Roundtable Discussion | Free (valued at $150)
Includes a 10-minute educational presentation.
Your audience spent last week talking about fashion drops, viral food trends, and whatever is crossing into mainstream culture. Did you even show up in that conversation?
This roundtable explores how arts organizations can earn a seat in the broader cultural conversation and turn that attention into ticket sales.
We’ll discuss:
How cultural trends spread and how to spot them before they peak.
How to find your organization’s place in media coverage and social media beyond the arts.
What's worked at other arts organizations to convert cultural relevance into ticket sales.
How to earn media coverage that reaches audiences who didn't know they needed you
Space is limited to 15 participants to ensure a great converesation.
Your Co-Host
Rachelle Roe
Rachelle Roe has more than 30 years of strategic communications and public relations experience with some of the world's most high-profile orchestras, performing arts centers, artists, festivals, and arts events across the U.S. She possesses a unique perspective and understanding of both the niche in which the arts live and creative ways to bring it to the forefront today.
Prior to launching her own consultancy, Arts, Etc. Public Relations, she served as a PR professional in leadership roles at the Los Angeles Philharmonic, Chicago Symphony Orchestra, and John F. Kennedy Center for the Performing Arts, raising the profile of these organizations and building awareness for her projects, the arts, arts education, arts leadership, and community engagement through the arts.
Rachelle’s portfolio includes placements in a range of media outlets from Fox Sports (Game 7 of the 2019 World Series) and ESPN to NPR and the BBC; from the New York Times to The Times (London); from Architectural Digest, People, and Town and Country to AP and AFP; and everything in between.
Rachelle holds degrees in music from Washington University in St. Louis and Boston University, as well as a pre-college diploma from The Juilliard School. She is a dedicated alumna and volunteer for Delta Gamma Women’s Fraternity, and a passionate advocate for the performing arts. She is a member of the League of American Orchestras and Opera America, serves on the Board of Fountain City Brass Band, and served on the Board of Directors of the Association of California Symphony Orchestras (ACSO) from 2001-2007.