Both arts and sports are in the business of building super fans.
Arts leaders often master relationship-building with limited resources. Sports marketers often master revenue optimization and behavioral data at scale.
Both models work. Both have blind spots.
This roundtable brings mid-to-senior marketing leaders from arts and sports together to compare notes on:
Pricing strategies that influence real commitment
Data segmentation that informs programming and promotions
Retention models that go beyond one season
Loyalty that feels personal, not transactional
Technology decisions that support teams instead of overwhelming them
We’re limiting this discussion to 15 participants to keep the conversation real.
Your Co-Hosts
Mathilde Gaultier | Arenametrix
Mathilde Gaultier is the Sales Manager for Culture (North America) at Arenametrix, where she specializes in audience retention and data-driven marketing for festivals and theaters. A graduate of ESCP Business School, Mathilde is a passionate advocate for "owning" audience attention through first-party data rather than relying on paid acquisition. She is a frequent speaker on CRM strategies and the importance of community-building in the arts
Before joining Arenametrix, Grant was with West Ham United and Motherwell FC, and is a current director of PArtick Thistle FC. He is responsible for the growth of Arenametrix in the UK and North Europe. With a 20-year career in growing fan bases and revenues for sports organisations through storytelling, marketing, and data, Grant's "From Identity to Income" programme guides them through the full journey of best utilizing the tools at their disposal.