🎭Building a Loyalty Blueprint in Tessitura
Learn how to use Tessitura’s tools to map out a patron journey that strengthens retention, increases repeat attendance, and turns casual ticket buyers into loyal supporters.
Executive Roundtable Discussion
June 5, 2025
Here's What Was Discussed
Tessitura Masterclass
Infusing Pre-Suasion Into a Price Message Rule
This masterclass focused on using behavioral science (like reciprocation and priming) and setting up a Tessitura price rule message to earn more loyalty during your next pre/on-sale. It's a preview of our new group consulting service The Triad Group.
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🎥 Watch how to nudge your frequent attenders to subscriber status using pre-suasion techniques + a Tessitura price rule.
Discussion Notes
Summary
Loyalty Is a Feeling, Not a Behavior
Small Personal Touches Create Big Impressions
Memberships and Micro-events Offer More Flexible Loyalty Pathways
Segment Smarter, Not Harder
Related Resources
From the NEW ideas blog
Why People Support (or Bounce)
The Atomization of Loyalty: WolfBrown Study
Want Loyalty + More Sanity Behind the Scenes in 25/26?
The Triad Group combines strategic group consulting and 1:1 support, designed around the audience development trifecta: marketing, ticketing, and experience — with Tessitura at the core.
All without the five-figure price tag.
We're accepting just six organizations into our founding cohort. If you're in now, you get a discount on your monthly rate that's locked in for life. Get More Intel | Questions? Book a Call | Apply for the First Cohort