The discussion began with an exploration of digital marketing challenges faced by arts organizations. Concerns were raised about the effectiveness of social media platforms like Facebook and Instagram, particularly regarding their advertising impact on smaller organizations. Participants discussed the difficulties of maintaining a strong digital presence while managing capacity and expertise limitations. Others highlighted challenges in Facebook advertising and the potential impact of social media sentiment on brand perception. Additionally, the issue of small marketing budgets was emphasized, along with the need to strategically allocate resources for maximum impact.