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🎭 Beyond Likes: Building Communities That Sell Tickets

Discover how arts organizations can build thriving digital communities that translate to meaningful experiences that deepen audience connections, boost loyalty, and increase ticket sales.

Executive Roundtable Discussion

April 2, 2025

Here's What Was Discussed

Presentation Info

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Discussion Notes

Summary

People crave connection

Ambassador programs are a powerful and underused tool for audience growth

Digital tools can scale word-of-mouth and make attendance more social

Experiential add-ons create lasting memories and deepen loyalty

That elusive 30–45 audience segment isn’t unreachable—it just requires empathy and consistency

Related Resources


From the NEW ideas blog

Book Recos

 Want to Build Your Community? 

When you're ready, here's something new I cooked up for you.

🎟️ The Ambassador Blueprint It’s based on 15 years of running ambassador programs that filled seats, sparked new ideas, and built community from the inside out.


🛠️ You get tools, templates, and a rollout plan 🎯 Executive Roundtable attendees get 20% off through April 30

🔗 See what’s included + pricing here



WHAT PEOPLE SAY

These are "fascinating" and the "knowledge-sharing opportunities are very valuable."

— Ticketing Manager at a Symphony

Let's Get to Know Each Other Better

Network with your industry peers and get to know us better at a casual and pitch-free Executive Roundtable Discussion.

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