Nina Riggle
Sustainable Sewist & Meditation Teacher
“Her proposal for my small business was thorough, giving me many opportunities for growth and visibility. She continues to inspire me to dream big. I am excited to continue working with her to grow my business.”– Nina Riggle
THE SITUATION:
Nina is dedicated to improving lives by teaching people to create more and consume less through sustainable living and meditation.
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A talented sewist, she recently opened her new online Sew Shop of finished hand-sewn items made from upcycled and raw materials.
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She needed to grow her audience and customer base by increasing traffic to NinaRiggle.com, the email newsletter list, and followers on social media with a low budget.
THE TARGET & WORK:
Millennial women looking for unique items for home decoration or gifts, but don't have time to learn how to sew. ​We wrote a full marketing plan that's currently being implemented, and are reaching out to this audience by:
For the Grand Opening of The Sew Shop, we offered a free drink coaster set with a purchase of $25 or more and promoted this value-added offer through eblasts, Facebook, and Instagram. This led to a 22% increase in email opt-ins and receiving a deposit for a customized quilt (a big-ticket item in the sewing world).
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We also plan to run a lead generation campaign on Facebook and Instagram to increase the email list, and pitch stories to local news channels, podcasts, and blogs that focus on sewing, parenting, and sustainable living.