How to Grow Your Audience at Your Arts Organization with Parasocial Relationships
Parasocial relationships (PSRs) has been floating around our minds this year, and we wanted to give you the name for this psychological...
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Audience Insight Accelerator
Discover what your new audiences really think about you.
Get actionable strategies for earning their loyalty.
90% of first-time arts and culture ticket buyers leave your venue, never to return for another show.
Using a combination of surveys and one-to-one interviews, we'll provide you with insights that put you on a pathway to getting people to come back again and again.
Audience Insight Accelerator Includes
One Strategic Planning Session
Review your engaged audience demographics and discuss key insights you want to know.
One-to-One Interviews
We'll facilitate 10-12 anonymous interviews on Zoom that unveils deeper information you'll never get from a survey. You package price also includes thank you gifts to the interviewees.
Survey Your New Audiences
We'll craft a series of questions for your new audience members to pinpoint what strategies would make them want to return to your venue.
Findings & Recommendations
You'll receive a detailed report with actionable marketing and audience development recommendations for 2024-25.
Not even sure how to identify your new-to-file audience members or track if your efforts are working? We can help with creating strategies and processes for engaging with new-to-file audiences.
Arts and Culture on NEW Ideas
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