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Audience members in a theatre

Audience Insight Accelerator

Discover what your new audiences really think about you. 
Get actionable strategies for earning their loyalty.

90% of first-time arts and culture ticket buyers leave your venue, never to return for another show.

Using a combination of surveys and one-to-one interviews, we'll provide you with insights that put you on a pathway to getting people to come back again and again.

Audience Insight Accelerator Includes

One Strategic Planning Session

Review your engaged audience demographics and discuss key insights you want to know.

One-to-One Interviews

We'll facilitate 10-12 anonymous interviews on Zoom that unveils deeper information you'll never get from a survey. You package price also includes thank you gifts to the interviewees. 

Survey Your New Audiences

We'll craft a series of questions for your new audience members to pinpoint what strategies would make them want to return to your venue.

Findings & Recommendations

You'll receive a detailed report with actionable marketing and audience development recommendations for 2024-25. 

Not even sure how to identify your new-to-file audience members or track if your efforts are working? We can help with creating strategies and processes for engaging with new-to-file audiences.

WHAT PEOPLE SAY

"...it has made an incredible difference in our marketing quality and overall reach...an excellent understanding of our industry but many others as well." 

— Jay Pastucha, Oil Lamp Theater

Get to know your new audiences.

Schedule your free mini-strategy session.

Arts and Culture on NEW Ideas

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