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Complete Vision Care

How we increased engagement time on the site by 20%

Case Study

What Happened

Oak Lawn's Complete Vision Care (CVC) needed a brand refresh and website redesign.

We brought in Chirp Design to work with us on on updating the logo with a bolder and more eye-catching shade of green. They also reimagined the brand color palette with bolder, autumnal hues that complement the unique decor within the clinic. Chirp Design also updated the typography (fonts) to reflect the warm, friendly, and high-quality care CVC provides to its patients.

Chris Guillen Photography also took stunning brand photos, which truly communicated the quality of care patients receive at CVC.

During the web redesign, we streamlined the site's navigation and how patients communicate with the staff, added patient testimonials, and focused on communicating the core services and values:

  • High-quality exams from friendly staff

  • Cutting-edge technology

  • A large selection of eyewear

What People Said

"anticipated things I would not even imagine I needed but now I find I can’t live without. She has excellent insight, talents and resources to get the job done and has really made difference for my business." 

— Dr. Sandra Bury, Complete Vision Care


Since we finished this project, CVC has experienced increased web traffic, a 20% longer engagement time, and increased appointments.

Ready to make a captivating impression?

Schedule your free mini-strategy session to receive a custom proposal.

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