THE SITUATION:
This National Historic Landmark with 3,998 seats welcomes approximately 250K people per year for performances by world-renowned artists and speakers such as Alvin Ailey American Dance Theater, Boston Pops Orchestra, American Ballet Theatre, Justice Ruth Bader Ginsburg, and many others.
Auditorium Theatre
Nonprofit Theatre
THE TARGET & WORK:
The theatre offers performances to people from many different backgrounds and is known as The Theatre for the People.
For over a decade, Nicole worked on countless marketing, audience development, and customer service projects at the theatre, including:
Creating and overseeing marketing and sales plans for the group, subscription, and student matinee programs for 14+ productions and 3-4 student matinees every season.
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Building the theatre's first data platform using TRG Arts data and Tessitura Analytics, identifying patron trends - determined first-time patrons and developed strategies that drove a repeat visit within six months.
Opening and overseeing the Ticket Services Center, which was made up of a team of five people who coordinated approximately 12K calls per year, processed ticket orders by phone, and offered customer service.