Audience Insight Accelerator
Get candid feedback from your new audiences and actionable marketing strategies.
Enjoy welcoming them back during your 2024-25 Season.
90% of first-time arts and culture ticket buyers leave your venue, never to return for another show.
The Audience Insights Accelerator sheds light on your first-time attendees and newer audiences. Using a combination of surveys and one-to-one interviews, you'll uncover:
Experience Analysis: What they really thought of their entire experience — from purchasing tickets to leaving your venue.
Public Perception: What they're saying about you.
Attrition Insight: Why they're not returning.
Re-engagement Triggers: What will make them want to return.
Revenue Generation Opportunities: Identify new sources of income.
Get this transformational information while planning your 2024-25 Season. Scheduling your mini-strategy session here.
One Strategic Planning Session
Review your engaged audience demographics and discuss key insights you want to know.
Survey Your New Audience Members
We'll craft a series of questions for your new audience members to pinpoint what strategies would make them want to return to your venue.
We'll facilitate a 10-12 anonymous interviews that will unveil nuanced information on your audience, their perceived value of the experiences you create at your organization.
Findings and Recommendations
You'll receive a detailed report with actionable marketing and audience development recommendations for 2024-25.
WHAT PEOPLE SAY
"...it has made an incredible difference in our marketing quality and overall reach...an excellent understanding of our industry but many others as well."
— Jay Pastucha, Oil Lamp Theater
Get to know your new audiences.
Schedule your free mini-strategy session.