Seven Strategies for Getting New Audience Members to Love You
A study by the American League of Orchestras shows that up to 90% of new audience members never return to your venue*. Imagine if you...
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Audience Insight Accelerator
Get candid feedback from your new audiences and actionable marketing strategies.
Enjoy welcoming them back during your 2024-25 Season.
90% of first-time arts and culture ticket buyers leave your venue, never to return for another show.
The Audience Insights Accelerator sheds light on your first-time attendees and newer audiences. Using a combination of surveys and one-to-one interviews, you'll uncover:
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Experience Analysis: What they really thought of their entire experience — from purchasing tickets to leaving your venue.
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Public Perception: What they're saying about you.
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Attrition Insight: Why they're not returning.
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Re-engagement Triggers: What will make them want to return.
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Revenue Generation Opportunities: Identify new sources of income.
Get this transformational information while planning your 2024-25 Season. Scheduling your mini-strategy session here.
One Strategic Planning Session
Review your engaged audience demographics and discuss key insights you want to know.
Survey Your New Audience Members
We'll craft a series of questions for your new audience members to pinpoint what strategies would make them want to return to your venue.
One-to-One Interviews
We'll facilitate a 10-12 anonymous interviews that will unveil nuanced information on your audience, their perceived value of the experiences you create at your organization.
Findings and Recommendations
You'll receive a detailed report with actionable marketing and audience development recommendations for 2024-25.
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