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Earning Loyalty From New Audiences Through Branding & Storytelling

June 26, 2024

Valued at $150, but your seat is on us.

Discussion: 12-1PM Central
Further Discussion, Q&A, and Networking: 1-1:30PM

This discussion is a great fit for marketing and communications managers. Location: Zoom | RSVP

Are you grappling with declining ticket sales, donations, attendance, and engagement? These trends have only accelerated post-pandemic, and it's easy to blame it on inflation, the pandemic, and other factors out of our control.

The hard truth is that people are still going out and will drop big bucks when they want to. They're just not coming to the symphony, theatre, ballet, or other performance.

This Executive Roundtable Discussion focuses on earning loyalty from new and returning audiences through branding and storytelling, so you can enjoy seeing your house packed with people. 

During this interactive session, you'll gain clarity and ideas for:

⚪ What putting your audience at the center of your organization and marketing actually means

⚪ Telling stories about your organization and upcoming performances

⚪ Creating impactful, emotionally resonant marketing campaigns

⚪ Infusing your brand into every audience touchpoint

We're also excited to welcome Paula Streenstra as a special guest. Paula is the Director, Visual Identity and Packaging at McDonald's, and will share how she approaches engaging people through visual branding storytelling. Learn how McDonald's is infusing their brand into other pop culture anime and how they won over Gen Z by reviving Grimace. Co-hosted with Justin Holden from Holden Curated Content Advising.



Justin J. Holden | Holden Curated Content Advising

Justin J. Holden is a communications and content creation leader with over two decades of experience in nonprofit management ranging from world renowned arts and culture organizations to public broadcasting. From 2015 to 2023, he led and mentored The Cleveland Orchestra communications team, with a focus on internal corporate and external messaging strategies, reputation management, institutional editorial vision, social and traditional media implementation for international, national, and regional projects. In a senior leadership role as The Cleveland Orchestra’s Vice President of Communications, he was co-leader for the organization’s Communications / Marketing / Audience Engagement / Venues / Events Teams.

Justin grew up in Vermont. He has degrees from Boston University, a Bachelor of Music degree in Clarinet Performance from the School for the Arts and a Masters of Science in Arts Administration with distinction.

Justin has immense pride and gratitude for the support of his parents, Mark and Sue Holden, who are the co-founders of a PFLAG chapter (Parents and Friends of Lesbians and Gays) in Middletown, Delaware.

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