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From Buzz to Buy-In: The Power of Pre-Suasion in Your Next Campaign

February 5, 2025

Discussion: Noon-1PM Central
Optional Discussion & Networking: 1-1:30PM
Zoom | Valued at $150, but your seat is on us
Grab Your Seat

Imagine this.

Your audience — and not only your loyalists but some curious newcomers — eagerly counting down to your next big announcement or campaign. Some may even be ready to click “buy” before you’ve even dropped all the details.

This Discussion focuses on getting your audience in the mindset to say "yes" before you even ask them to buy. Here's how we'll break it down:


Short Presentation: We’ll kick off with a short, pitch-free presentation that introduces actionable strategies (like reciprocation) that you can start applying today that will help your audience to emotionally connect to your brand.

Interactive Activity: Next, you'll participate in a brief, interactive activity to brainstorm where these strategies can fit into your audience journey.

Group Discussion: We'll explore ways you apply these ideas to your organization.

Who This is For

Marketing, audience development, or ticketing managers or directors at arts organizations.

What We'll Discuss

Bonus. You'll also get our season announcement checklist. With 15+ years of announcement experience included on one list — you'll never miss an important step again.


Grab a seat at the table (there’s only 15!), and chat with your colleagues about building buzz before the big reveal.

#arts&culture

Co-Host

Chloé Grossmann | Arenametrix

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